Petra Markova, Redvantage founder and director


The traditional distinction between Sales and Marketing has become obsolete in B2B. We have well and truly entered the Engagement Economy – ‘a new digital era where everyone and everything is connected’. Enterprise clients are no longer “marketed to” and “sold to”. It has never been more important to align both sales and marketing organisations around meaningful customer engagement and superb customer experience.


I am a pragmatic B2B marketing leader with 20 years’ experience in driving regional growth for global technology companies. Throughout my career I have been fortunate to work with outstanding sales professionals and forge strong, efficient sales and marketing partnerships that delivered both commercial growth and customer value.


Redvantage was born from a passion for strategic approach to business marketing, sales and marketing collaboration and the successes achieved with Account Based Marketing (ABM) and targeted engagement.



Our team of B2B marketers helps our clients develop and execute strategies focused on the future growth of their high value customer relationships, delivering a meaningful and valuable two-way engagement that creates a bottom-line value for both parties.


Let’s connect.

Level 32, 101 Miller St, North Sydney NSW 2060