Throughout my 20+ years of driving growth for global technology brands across ANZ and APAC in a B2B consultative sales environment, I’ve had the privilege of collaborating with exceptionally talented and generous sales leaders and Key account directors. Our successful partnerships, built on trust and a shared commitment to delivering outstanding results, inspired me to establish Redvantage.
Founded in 2018, Redvantage was born out of my passion for fostering long-term, mutually beneficial B2B relationships. I firmly believe in an Account-led, integrated approach that nurtures trust with key stakeholders within an account, which is crucial in a consultative sales setting. Over the past 6 years, our team has partnered with leading SaaS companies, including Informatica, SAS, CoreLogic, Smart Communications, Sitecore, and others, helping them engage, win, grow, and retain their strategic, high-value accounts.
At Redvantage, we function as an extension of our clients’ enterprise sales team. Our consultants provide dedicated expertise in account intelligence, tailored value proposition drafting, strategic messaging, multichannel engagement, and sales acceleration. By equipping our clients with deep insights, compelling narratives, and focused plays, we build mindshare and consensus among the entire decision-making committee.
Our structured approach consistently drives impact by increasing pipeline in high-value accounts, expanding deal values, igniting cross-sell opportunities, and shortening complex sales cycles. Most importantly, it nurtures the trusted relationships that are vital for long-term customer success, especially in a consultative sales environment.
I’m passionate about collaborating with and supporting our clients to solve interesting problems and achieve outstanding results. If you’d like to explore how we can help unlock untapped potential in your strategic accounts, I’d be delighted to connect with you.
Petra
Redvantage Pty ltd, level 25, 100 Mount St, North Sydney, NSW, 2060