We unite sales and marketing functions to create stronger relationships and trust in their high-value accounts, drive better engagement and accelerate sales. We help our clients develop their own ABM framework based on their unique needs and environments:
- Target audience analysis and insights, establishing “Ideal Customer Profile”
- Assistance with Target Account selection
- Account insights research, Contact discovery, relationship mapping
- Account Workshops – together with Account owners, establishing Account strategy based on current Account and Contact insights.
- Setting Account Revenue potential and ABM program KPIs
- ABM strategy and program design. Setting up 3, 6, 9 and 12 month milestones, selection of engagement channels and Account flightpaths design.
- ABM program execution – we work as an extension of your Enterprise Sales team.
- Results tracking, evaluation, continuous improvement process
- Tailored customer advocacy projects