4 Ways for B2B Businesses to Keep Their Customers (HBR)

Strategic customer relationships require thoughtful interactions. Those start with companies asking themselves the right questions, such as:

  • How well do we know our customers as individuals?
  • How do our customers want to interact with us?
  • What do we know about their challenges, priorities, and needs?
  • How and where are we interacting with customers today, and how can we make those interactions more valuable to them?
  • Are our customers committed to us, or could they move to our competitors without much difficulty?