22 Dec 4 Ways for B2B Businesses to Keep Their Customers (HBR)
Posted at 03:28h in Uncategorized
Strategic customer relationships require thoughtful interactions. Those start with companies asking themselves the right questions, such as:
- How well do we know our customers as individuals?
- How do our customers want to interact with us?
- What do we know about their challenges, priorities, and needs?
- How and where are we interacting with customers today, and how can we make those interactions more valuable to them?
- Are our customers committed to us, or could they move to our competitors without much difficulty?